With so many methods of communication around, is email dead? With the rise in social media for personal communication and tools like Slack for business, does email still serve a purpose? Sure, it provides a clear and efficient way to communicate with friends, colleagues and customers alike but as we enter 2019, is email here to stay?
Communication In The Workplace
Between colleagues, traditional means of communication are still very popular. In-person meetings are still used regularly by 61% of workers, while phone conversations are used 60% of the time. More modern methods like instant messaging and social media are still not as widely used in a business context.
The most popular method of communication is email, used by 72% of workers for regular communication. Research shows that mail traffic will grow by over 4% each year, and by 2021 we will send around 321 billion emails every day, with over half of these sent for business purposes. If there is any sign of a downward trend, we can’t see it yet!
Popularity Breakdown In Business
There’s good reason for the growing popularity of email in business. As a method of communication, it is considered the least invasive yet most convenient. It offers ease of access, and brings total clarity when written well.
The average worker spends over 3 hours each day browsing and replying to their emails, accounting for 39% of the work week. Not only that, but people are so tied to checking their work emails, they do so in many situations outside of work, from watching TV to being (ahem) “in the bathroom”.
Email is the preferred method of communication for delivering feedback and updating the status of a project, though it is also used for asking questions, asking for help, and for suggesting new ideas.
It’s clear that work emails are a big part of professional life, making up a large part of the day and being used in many business situations. So, not heading towards the grave just yet.
Who’s Using Email?
When it comes to the popularity of email across the whole web, there are over 3.2 million emails sent every second (November 2018). It’s a method of communication that is widely used not only by colleagues, but also within the general population.
According to Statista, 85% of adults in the US send and receive emails. Quite surprisingly, that’s a greater number than the 70% who use a search engine to find information, or the 63% who use social networking.
If you’re thinking that email will die with a lack of usage in future generations, the statistics tell a different story. Research by Adestra shows that 76.7% of 14-18 year olds use email in everyday life, while over 50% of teenagers use email to make purchases online.
When it comes to the frequency that the general population check their emails, DNA Insights suggest that 99% of users check it every single day, and some people check as many as 20 times a day.
A Word On Email Marketing
With so many people checking their email daily, and younger generations showing no sign of curbing the trend, email marketing is looking just as effective and popular as it always has been.
Around 95% of businesses use email as part of their marketing strategy. The good news is, customers tend to prefer this method, with around 60% stating email as their preferred way of communicating with a brand, according to an Abode Report.
The difference now, and in the future, is that email marketing must be conducted intelligently in order to be effective. Email marketing is evolving, and it’s up to you to keep up. Emails sent to customers need to be relevant, top quality and based on a personalised approach to marketing. This can result in valuable lead generation and improved sales.
So, is email dead?
No! It is more alive than ever before. Colleagues using it to communicate with each other, the general population values it for chatting and buying, and businesses still very much use email as part of their marketing strategy. What is most important is the quality of your emails – write them well, and they are still the most effective method of digital communication. Is email dead? Maybe it’s just getting into gear…