You come into work early, open up the first email of the day and it doesn’t make sense. You read it a few times but that doesn’t help. It’s too long. It makes too many points. It’s not clear what you have to do. You try to read further down the thread searching for that elusive context, but eventually, you give up. Hit reply and plead for clarity. Or maybe hit delete. Payback for your wasted time.
Every message has the potential to cause confusion, frustration and delay. The damage caused by poorly written communication kills productivity and harms relationships. We help the writer to communicate in the language of the reader.
Wouldn’t it be great to never get a message like that again?
SMYL. We bring clarity.